Lead Product Designer

Designing for Wellness. Built for Trust.

We’re looking for a Lead Product Designer to help shape intuitive, caring, and accessible experiences for our user base — largely made up of older Indian women practicing yoga and wellness through our platform.

You’ll lead the end-to-end design process — from research to visual execution — with a strong focus on simplicity, empathy, and habit formation. You’ll also work closely with product, tech, and content teams to ensure what we build is easy to use, delightful, and meaningful.

What You’ll Do

Be Hands-On: Lead product design from concept to launch: user research, flows, wireframes, prototypes, and polished UIs
Design for our user: Design simple and elder-friendly experiences that remove digital friction
Acquisition & Referral: Craft intuitive, emotionally resonant onboarding and referral flows that build trust quickly—using behaviorally informed UI, clear health value propositions, and visuals that motivate sharing and action across devices.
Growth & Engagement: Design habit-forming user journeys with micro-interactions, gamification (e.g., streaks, badges), and adaptive UX elements that respond to user progress and feedback in real-time, fostering daily engagement.
Market Development: Localize interfaces for cultural nuance, accessibility (voice, regional scripts, low-bandwidth modes), and emotional tone—especially for Tier 2/3 users or seniors—while designing for seamless cross-device experiences on web, mobile, and smart TVs.
Product Development & Diversification: Develop scalable design systems and modular UI patterns that support expansion into new wellness verticals (e.g., mental health), ensuring consistency and flexibility across fast-changing product needs.
Innovation: Prototype and test emerging interfaces (AI coach UIs, AR/VR workouts) through rapid design sprints, pushing boundaries of interaction and visual design to craft delightful, futuristic wellness experiences.
MarTech & Paid Acquisition: Design high-converting landing pages, ad creatives, and in-app surfaces optimized for paid channels—collaborating closely with performance marketers and using A/B testing frameworks to refine message clarity, visual hierarchy, and UX flows for conversion.

What We’re Looking For

6+ years of experience designing digital products
Portfolio showcasing consumer-facing product design work, ideally for a non-tech-savvy or elderly audience
Strong user research grounding
Strong UX skills — able to simplify complex journeys into clear, guided steps
Eye for visual design that feels approachable, warm, and trustworthy
Proficiency in Figma (and optionally Adobe Suite, prototyping tools)
Comfortable collaborating with product, content, and engineering teams
Experience creating and managing design systems and design teams

Bonus (Not Mandatory)

Prior experience in B2C wellness or education products
Worked in product-led or high-growth companies like Swiggy, Zomato, CRED, Gojek, etc.
Understanding of accessibility and inclusive design
Familiarity with behavioral design and habit-formation principles
Degree in Design, HCI, or similar (preferred)

Breathe. Pause. Reset.

To truly align with our mission of making yoga a daily habit, we believe it’s important for candidates to experience it firsthand. As part of the interview process, join our free yoga program via "http://habit.yoga/" and attend the sessions for at least 4–5 days. Afterwards, share your feedback—what worked well, what could be improved, and ideas for enhancement. This step will help you connect more closely with the vision you’ll be contributing to.

Why Join Us

Design for real impact — build for users who genuinely benefit from yoga & wellness
Work on products used by thousands of women every day
Competitive salary
Flexible, remote-friendly team culture
Creative freedom and support for learning
Health and wellness benefits

Lead Product Designer