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Job Title: Social Media Manager

Location: Gurgaon

Why Habuild? Who We Are.

We are the biggest advocates of ‘Habit Building’.

Who Is Habuild?

Habuild is world’s largest online yoga community, built on a simple but powerful idea:
“To do something ordinary every day is extraordinary.”
We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.
With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.

Our Scale & Impact

1.27 Cr+ members across 169 countries
Just 25 countries to go, will you help us take yoga everywhere?
6 World Records (including a Guinness World Record!)
From 2000+ consecutive days of yoga to the largest online class with 7.52 lakh participants — we’re grateful to be breaking our own records, join the party next time?
6 lakh+ people practice yoga every single day with Habuild
A daily dose of health, joy, and mom-style ashirvaad, good for everyone including you.
2.5M+ subscribers on YouTube
We don’t even count family members anymore, they just show up every morning. Don’t believe it? Attend a free session.
But, you have never heard about us? Well, ask your mom or chachi or bua or bhabhi or that aunty (or uncle) in your building who always gave you a tough competition when it came to catching the lift about Saurabh Bothra and/or Habuild and you’ll know!
Because, behind every number is a story, a 59-year-old woman who finally walked the ramp and won a beauty pageant, a 45-year-old who overcame pain to dance again. We’ve members from a 13 month old to a 103 year old, all attending the same session and are part of a community that shows up, no matter what.

Role Overview

We’re looking for a creative, data-driven Social Media Manager to lead Habuild’s presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
You’ll own the content calendar and performance analysis — ensuring Habuild’s digital presence inspires, educates, and builds trust every day.

Key Responsibilities

Content & Campaigns

  • Own the monthly social media calendar strategy across platforms.
  • Collaborate with content teams to conceptualize campaigns for topical moments (International Yoga Day, New Year, Women’s Day, etc.).
  • Maintain brand tone across all touchpoints.
Analytics & Performance
  • Track platform metrics (reach, engagement, saves, shares, follower growth).
  • Analyze weekly/monthly performance and optimize accordingly.
  • Build reports that connect engagement metrics to business KPIs (sign-ups, retention, sentiment).

Online Reputation Management (ORM)

  • Lead Habuild’s social listening & community response across Instagram, YouTube, Google Reviews, and WhatsApp to increase engagement.
  • Monitor brand mentions and user feedback in real-time.
  • Create a clear ORM SOP: escalation matrix, tone of voice, and response turnaround time.
  • Turn negative experiences into brand moments — respond with empathy, resolve quickly, and celebrate recoveries.

Community Building

  • Nurture Habuild’s digital communities especially YT and Instagram followers.
  • Engage with user-generated content, comments, and testimonials.
  • Amplify stories of transformation and consistency from the Habuild community.

Coordination & Workflow

  • Collaborate with internal teams (Design, Product, Ops, PR) for campaign execution.
  • Brief, manage, and review freelancers or partner agencies (designers, editors, ORM tools).
  • Stay updated with trends in wellness, yoga, and social media, test new formats before others do.

Requirements

  • 5-7 years of experience in managing brand social media (preferably in wellness, consumer tech, or lifestyle).
  • Strong understanding of content formats, storytelling, and community building.
  • Hands-on with tools like Meta Business Suite, YouTube Studio, Google Sheets, and social listening platforms (Sprout, Hootsuite, etc.).
  • Excellent written communication - English + basic Hindi proficiency preferred.
  • Calm under pressure, empathetic in tone, and obsessive about brand perception.

Additional Preferences (Nice to Have)

  • Familiarity with project management tools like ClickUp or similar platforms to support smooth collaboration and workflow management.
  • A proactive and ownership-driven mindset, with the ability to take initiative and bring new ideas to the table.
  • A strong team player who contributes positively to both work outcomes and team culture.
  • A flexible, learning-oriented approach, with openness to explore cross-functional exposure and support wherever required.

Content Creation & Ideation
  • Contribute actively to content ideation by bringing fresh, creative ideas aligned with Habuild’s brand voice and community ethos.
  • Develop engaging scripts, copies, and captions across formats to drive meaningful audience interaction.
  • Build and execute storytelling playbooks that enhance engagement and strengthen brand recall across platforms.
  • Collaborate with internal teams and agency partners during brainstorming sessions to shape impactful content narratives and campaigns.


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